Whether it’s to raise the bar and access success at work, start a business, become an author, or reach the top of Mt. Everest, we all have big goals in life. But many of us spend more time talking about the things we want to do, than actually doing them. Yet every day we’re surrounded by people who achieve really big goals. From executives to entrepreneurs to athletes, we all have someone we admire for the elite level of success they’ve achieved.

Everyone has a desire to access their next level of success in life, but it’s hindered by an unseen force holding them back. An inability to apply relentless pressure towards their dream and achieve it at all costs. Champions win not only because they have worked hard, but because they have outworked their competition and instilled a deeply rooted conviction to compete. They will die before they let someone who hasn’t worked as hard as them beat them. 

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From this conversation, I realized that I wanted to give back. So much of receiving positive energy and good karma, is putting that which you seek out into the universe. I researched other peak performance coaches and emulated myself and my approach to mimic theirs. I had the methods, the resources and the business plan, but it still struggled to take off. I was battling the declining economy, a competitive industry, negative feedback from family and friends, as well as internal confusion and uncertainty. Other performance coaches made it look easy and were wildly successful using the same tactics as I did. I found myself constantly asking, “Why not me?”

At that moment, I realized that I was thinking about it all wrong. The gap between my current situation and my desired outcome wasn’t a method, a secret marketing strategy or anything like that. What was missing, was within ME. By studying my peers on a personal level, I came to the conclusion that they were just different and possessed the necessary characteristic traits to achieve their goals. Their identity was in direct alignment with their success.

uccess only happens when who you are to your core, your identity, aligns with your life’s vision. After I realized that I began taking the necessary steps to reprogram myself from the inside out. I spent years researching, practicing and essentially rewiring my brain on a deep psychological level to achieve the necessary changes to become the person I wanted to be. People say change is hard, but true and authentic transformation isn’t hard. It’s painful. Little by little I started to put in the work and after years of trial and error, I slowly became a well-oiled “shift making” machine.

Shifting into my ideal identity is the only way that I’ve been able to achieve success in my career. It is also the reason why I was able to bounce back in my personal life, repair my marriage and be the father that I always wanted to be for my children. I became a speaker and a best-selling author, to give back to those, successful or not, feeling stuck, uninspired and hopeless because while I’m beyond grateful for my journey, I wished I had someone to teach me all that I know now. Throughout my transformation and beyond, doors have opened to me that I never knew existed. I’ve been able to make rich and rewarding connections with people that will last a lifetime, grow and sustain my business, all the while bettering myself as an individual. I essentially achieved balance.