About Magie
Magie, born Magdalena De La Cruz Cook Garcia, grew up in a Mexican orphanage with 68 other children. After missing her chance to play for the Mexican National Basketball Team, she earned a scholarship to the University of Charleston, where she began making fresh salsa. After graduating and facing homelessness, Magie won a Fresh Salsa competition and received $800 to start her business, Maggie’s All-Natural Fresh Salsas & Dips.
With limited resources, she built her business from scratch, learning production, distribution, and sales. Through perseverance, Magie expanded her brand nationwide, eventually selling her company to Campbell’s Soup for $231 million in 2015.
Magie then returned to Mexico to serve as the US Program Director of her orphanage, helping to rescue 31 children from human trafficking. Today, Dr. Magie shares her story with corporate audiences, inspiring leaders to leverage personal strengths and build resilience during times of change.
View Popular Speaking Topics
Mindset With Magie
Program Takeaways:
- Learn Magie’s techniques for creating a mindset shift when times get tough.
- Researched-backed examples of how mindset can make or break success.
- Inspired to take action through Magie’s against-the-odds story.
- Take greater accountability for performance at work and in life.
Together We Rise
Program Takeaways:
- Learn how to break down self-imposed barriers and achieve greater success together.
- Gain the tools to reframe differences as assets and build greater trust.
- Understand the benefits of promoting a culture of mindfulness and inclusion.
- Develop a more positive response to organizational changes.
Why Adversity is the Key to Future Identity
Program Takeaways:
- Learn how to reframe adversity as a catalyst for strategic advantage
- Learn how to use mental conditioning tools like power declarations and future mapping to attract the future you desire
- Learn how to practice future-casting to align daily actions with long-term purpose
- How to learn from rejection (“No”) and use it as redirection toward greater impact
- Learn how to identify and remove internal and external roadblocks that are silently sabotaging your success.
Awards & Publications
Books published
Awards received
Author of Mindful Success™ - How to Use Your Mind to Transform Your Life
Doctor of Laws (Honoris Causa) – The University of Charleston, 2022
Hall of Fame – National Association of Women Business Owners, 2022
Hall of Fame – The University of Charleston, 2015
Founder of Speaker Mastery™, speaker coaching for women motivational speakers.
Woman of the Year – Hollywood Dreams International Film Festival, 2019
Nobel Entrepreneurial Prize – The Voice of Michoacan, Mexico, 2014
More About Magie
As a successful Latina businesswoman, Magie was the CEO and founder of Maggie’s All-Natural Fresh Salsa’s & Dips, a company that grew into a multi-million-dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. Her personal journey to success didn’t come easy.
From her childhood and throughout her young adulthood, Magie had to overcome a number of economic and business setbacks that forced her to get resourceful and look for other paths to reach her goals. This is her story.
Reviews
wonderful!
- Lisa Sinclair
I heard her speak at a convention this morning and she was wonderful! Everyone loved her, she was so inspiring. Five stars!
highly recommend
- Cheryl Townsel
I have seen Magie live in a variety of settings and addressing different audiences. I've seen her address a congregation multiple times and I invited her to speak to a small group of teen girls living in a shelter for at-risk teen girls who were homeless. Each time I've seen/heard her speak I was impressed by her ability to 'touch' the audience in a very intimate/authentic way with her inspiring message of not only survival and overcoming but her spirit of tenacity and perseverance in challenging circumstances. I enjoyed her book, Mindful Success, and recommend it highly.
real inspiration
- Steven Fernandez
A real inspiration and raw delivery. Really took you on her journey to success. The epitome of 'never giving up'.
amazing and inspiring speaker
- Entrepreneur’s Studio Host
Magie Cook knows about success. But before that, she knew about overcoming adversity. After 18 years of living with her 68 brothers and sisters in an orphanage in Mexico that was run by her parents, Magie seized an opportunity to play college basketball in the US. Struggling to find a job after graduating, Magie soon found herself homeless. Then everything changed. When she was given a gift of $800, she didn’t waste it. She used it to start a salsa business that went on to sell for $231M. A lot of people would stop there. But not Magie. Today, she works as a motivational speaker and coach, sharing her hard-won wisdom with others who are hungry to become something bigger than themselves.
contagious spirit
- A&M University
Magie blessed us with her presence and her inspirational speech! I have been receiving phone calls and comments from the folks that were there and they were literally blown away by her candid 'real life' discussion. My pastor even incorporated her story into his sermon yesterday. She has a special God-given gift that comes across in her spirit and it is contagious.
a real inspiriation
- Provo Wealth Management Group
Magie is a true professional with an empowering, heartfelt story. She is a force and has genuinely risen from the ashes in triumph. She has been a real inspiration!
funny, ironic, and engaging
- JPMorgan Chase & Co
Your story was funny, ironic, engaging and your success was a testimony to your invulnerable spirit as a businesswoman. You were a refreshing and welcome change. Voices like yours need to be heard by our industry.
high demand speaker
- TD Bank
Magie is in high demand. She was the hit of the conference. Everyone was talking about her!
five stars!!!
- Lisa Sinclair
I heard her speak at a convention this morning and she was wonderful! Everyone loved her, she was so inspiring. Five stars!
need to hear her speak
- WIL/Linkage
Magie Cook absolutely MESMERIZED our 2000+ leaders when she took the WIL stage in Nov 2023. If you haven't had the privilege of hearing her speak, FIX THAT in 2024! The pleasure of meeting you was shared by all!
Very knowledgable
- University of Charleston
I have never before shed a tear or laughed so hard at a commencement speech, nor have I ever seen a commencement speaker get two standing ovations!!
Excellent!
- Berkshire Hathaway Home Services
Magie had us laughing, crying, and rejoicing! She was a breath of fresh air and exactly what we needed!
Inspiring
- Provo Wealth Management Group
Magie is a true professional with an empowering, heartfelt story. She is a force and has genuinely risen from the ashes in triumph. She has been a real inspiration!
true powerhouse
- Myra M.
A powerhouse of true inspiration, possibility, beauty, and strength. Magie gave a memorable keynote that will live in my heart and should always!
raw delivery
- Steven Fernandez
A real inspiration and raw delivery. Really took you on her journey to success. The epitome of 'never giving up'.
needs to be heard
- JPMorgan Chase & Co
Your story was funny, ironic, engaging and your success was a testimony to your invulnerable spirit as a businesswoman. You were a refreshing and welcome change. Voices like yours need to be heard by our industry.
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