Journey Speakers™ Bureau: 

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Magie Cook

Leadership and Resilience • Magie cook

Speaking to leading organizations about mindfulness strategies to discover opportunities and create a life of success.

Mindset Expert • Nobel Prize Recipient • Founder of Maggie’s Salsa

Based in: 🇺🇸

Speaker Fee: Contact for fee

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About Magie

Magie, born Magdalena De La Cruz Cook Garcia, grew up in a Mexican orphanage with 68 other children. After missing her chance to play for the Mexican National Basketball Team, she earned a scholarship to the University of Charleston, where she began making fresh salsa. After graduating and facing homelessness, Magie won a Fresh Salsa competition and received $800 to start her business, Maggie’s All-Natural Fresh Salsas & Dips.

With limited resources, she built her business from scratch, learning production, distribution, and sales. Through perseverance, Magie expanded her brand nationwide, eventually selling her company to Campbell’s Soup for $231 million in 2015.

Magie then returned to Mexico to serve as the US Program Director of her orphanage, helping to rescue 31 children from human trafficking. Today, Dr. Magie shares her story with corporate audiences, inspiring leaders to leverage personal strengths and build resilience during times of change.

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Mindset With Magie

In this powerful keynote, Magie shares what it takes for team members to create a permanent mental shift for success, how to uncover and leverage their ‘why’, and how they can visualize their journey into the future. Using research-based studies rooted in psychology and language, Magie skillfully weaves practical mental strategies with how she’s integrated these in her life experiences. Leadership and teams who understand the potential for greatness leads to organizations that have happier employees, greater productivity, more creativity, and stronger leadership.

Program Takeaways:
  • Learn Magie’s techniques for creating a mindset shift when times get tough.
  • Researched-backed examples of how mindset can make or break success.
  • Inspired to take action through Magie’s against-the-odds story.
  • Take greater accountability for performance at work and in life.

Together We Rise

In today’s rapidly changing world, organizations that prioritize diversity, equity, and inclusion (DE&I) are better equipped to adapt and succeed. This keynote, led by Magie Cook, a Latina who overcame adversity to achieve the “American Dream” and build a multimillion-dollar company, delves into the benefits of embracing DEI in the workplace. Drawing on her personal experiences of navigating different cultures and leveraging her skills, Magie shares key insights and strategies for creating a culture of mindfulness and inclusion in your team.

Program Takeaways:
  • Learn how to break down self-imposed barriers and achieve greater success together.
  • Gain the tools to reframe differences as assets and build greater trust.
  • Understand the benefits of promoting a culture of mindfulness and inclusion.
  • Develop a more positive response to organizational changes.

Why Adversity is the Key to Future Identity

In this powerful and deeply personal keynote, Magie takes the audience on a journey through the defining moments of her life—moments marked by hardship, struggle, and seemingly insurmountable adversity. But rather than breaking her, these experiences became the blueprint for her transformation. This talk explores the universal truth that adversity doesn’t diminish us—it refines us. Through raw storytelling and lived experience, Magie reveals how life’s toughest challenges shape us into stronger, wiser, and more purpose-driven individuals. She introduces her signature 3R Framework —Resourceful, Resilient, and Relentless—a mindset model born from lived experience that empowers audiences to rise, rebuild, and reimagine who they’re meant to become.

Program Takeaways:
  • Learn how to reframe adversity as a catalyst for strategic advantage
  • Learn how to use mental conditioning tools like power declarations and future mapping to attract the future you desire
  • Learn how to practice future-casting to align daily actions with long-term purpose
  • How to learn from rejection (“No”) and use it as redirection toward greater impact
  • Learn how to identify and remove internal and external roadblocks that are silently sabotaging your success.

Awards & Publications

Books published

Author of Mindful Success™ - How to Use Your Mind to Transform Your Life

Awards received

CEO and Founder of Maggie’s All Natural Fresh Salsa’s & Dips
Author of Mindful Success™ - How to Use Your Mind to Transform Your Life
Doctor of Laws (Honoris Causa) – The University of Charleston, 2022
Hall of Fame – National Association of Women Business Owners, 2022
Hall of Fame – The University of Charleston, 2015
Founder of Speaker Mastery™, speaker coaching for women motivational speakers.
Woman of the Year – Hollywood Dreams International Film Festival, 2019
Nobel Entrepreneurial Prize – The Voice of Michoacan, Mexico, 2014

More About Magie

Award-winning business leader and keynote speaker Dr. Magie Cook energizes audiences to face challenges at work and in life head-on to unlock hidden opportunities. Her presentations captivate, inspire, and motivate teams to discover their inner strength to overcome obstacles with using mind optimization strategies.

As a successful Latina businesswoman, Magie was the CEO and founder of Maggie’s All-Natural Fresh Salsa’s & Dips, a company that grew into a multi-million-dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. Her personal journey to success didn’t come easy.

From her childhood and throughout her young adulthood, Magie had to overcome a number of economic and business setbacks that forced her to get resourceful and look for other paths to reach her goals. This is her story.

Magie had us laughing, crying, and rejoicing! She was a breath of fresh air and exactly what we needed! 

— Amy M.
Berkshire Hathaway. 

The best keynote in the 20 years of our conference!

— Ross Gibson
SHRM. 

Magie takes you on a journey that will inspire you to rise above your challenges! 

—Jack Canfield
Chicken Soup for the Soul.  

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