Scott Greenberg

BUSINESS SPEAKER • SCOTT GREENBERG

Author Scott Greenberg is Redefining Leadership Perspectives for Today’s Dynamic Business World

Hourly Workforce Author • Culture & Mindset Speaker • Franchise Expert

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About Scott

Real-World Business Solutions with Scott Greenberg Making Every Challenge an Opportunity for Growth In today’s rapidly evolving business landscape, the roles of leadership, team dynamics, and organizational resilience are more crucial than ever.

Navigating the complexities of modern workforce management, creating a culture of engagement and high performance, and adapting to generational shifts and market changes are key challenges facing today’s leaders. Scott Greenberg, a keynote speaker and author of “The Wealthy Franchisee” and “Stop the Shift Show,” stands at the forefront of addressing these critical issues.

Scott’s unique blend of real-world business experience and empathetic leadership insights makes him an invaluable resource for businesses seeking to thrive in this dynamic environment.

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STOP THE SHIFT SHOW: TURN YOUR STRUGGLING HOURLY WORKERS INTO A TOP-PERFORMING TEAM

Program Focus: Recruiting, Retention, Management, Leadership, Coaching, Culture

While some bosses complain that employees are their biggest headache, statistics suggest the feelings may be mutual. Hourly workers are different than salary workers and managing them can be tough. So can finding and keeping them. While today’s employees seem more mysterious than ever, some workplaces have cracked the code.

They've transformed their hourly workforce into a powerhouse of superstar employees by cultivating peak team performance without having to rely on the highest wages. Based on case studies, best hiring metrics and practical workforce development, this high-energy presentation will explain how great managers think and exactly what they do to recruit the best talent, retain them, and lead them towards greatness – and how
you can, too.

Attendees will learn:
 What successful organizations do differently to increase their bottom line
 How to overcome hiring biases and why you need the discipline to hold out for the right people
 Assessing & upgrading your current management style
 Proven best practices for recruiting, onboarding & training

THINK, LEAD, SERVE: HOW MINDSET & CULTURE LEAD TO PROFIT & PERFORMANCE

YOU’VE GOT THIS! THE HUMAN FACTORS OF RESILIENCE & RESULTS

Program Focus: Mindset, Company Culture, Business Growth, Employee Engagement

In a busy work environment, it’s easy to get so caught up in tactics of what needs to be done that you forget about your distinct mindset and collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think,
the way they lead, and the way they serve. This program provides actionable, straightforward strategies that can elevate operations and team dynamics.

You will learn:
 The “Trigger to Trouble” process and how to disrupt it
 How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
 How to manage your time to ensure you’re not just active, but proactive
 What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
 How to move from facilitating transactions to building connections with your customers
 Why you should shift from upselling to upserving so you can increase youraverage ticket size while meeting the customer’s needs at a more intuitive level
Program Focus: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change

This uplifting, practical program inspires attendees to embrace change, upgrade workplace performance while offering strategies that immediately translate intoactionable results.

Scott navigates the intricacies of life and business with humor, honesty, and a shared passion for growth. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies,
impactful stories and practical life lessons that will give your team lasting strength and inspiration.

You will learn:
 Navigate more effectively through market change, burn-out and setbacks
 Identify the three factors that impact results and focus on the areas where you have the most control
 Make smarter business decisions with more strategy, less emotion
 Discover the most common mental blockers that sabotage business performance and how to avoid them
 Create a work culture that everyone can get behind and how to regularly
reinforce it to promote seamless teamwork and high-performance

Awards & Publications

THE WEALTHY FRANCHISEE

STOP THE SHIFT SHOW

Game-Changing Steps to Becoming a Thriving Franchise Superstar (2020)
Turn Your Hourly Workforce into a Top-Performing Team (2024)

More About Scott

At the core of every thriving business lie the human elements of leadership, culture, and employee engagement. Scott Greenberg is the catalyst for a new kind of business transformation—one that balances the scales between strategic prowess and human empathy, the interconnectedness of profit and people.

Author of Stop the SHIFT SHOW and The Wealthy Franchisee, Scott delves into the human factors of business that directly impact performance. He helps leaders think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible for business growth. He helps them lead more effectively so they can hire, train and develop their teams into a high-performance workforce. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that
enhances employee mindset, skillset and performance.

As a former multi-unit, international award-winning franchise owner for best management and customer service, Scott’s programs are a harmonious blend of wit, business acumen and human-centric leadership. He stands at the intersection of hard strategy and emotional intelligence, offering a holistic approach to business transformation that is practical and relatable.

Scott’s books, keynotes and online trainings aim to elevate not just the metrics, but the people behind them. As a sought-after author and international speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. He is the expert organizations call on to boost performance and elevate their teams.

Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2021) and Stop the Shift Show: Turn Your Hourly Employees into a Top Performing Team (February 2024), published by Entrepreneur Press. He is a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine and Franchise Business.

"Thank you for your inspiring keynote at our 2022 Global Franchise Conference. Your tailored insights for IHOP and our franchisees were engaging and actionable, leaving attendees energized and ready to tackle challenges. Your contribution was invaluable, and we deeply appreciate it."







"Book him now! Scott’s keynote at our franchise convention was a game-changer, blending substance with emotion. His tailored insights, packed with actionable ideas, immediately improved our customer experience and boosted our bottom line. An outstanding investment!"

"Scott’s tailored presentation set the perfect tone for our meeting, resonating deeply with our franchisees and aligning seamlessly with our CEO’s message. His real-world examples specific to our system were a hit, and the 'High-Performance Mindset' continues to inspire our teams post-convention."

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